Umberto Lisiero

Current

• Brand Activator (an Account Executive that "activates" wom marketing/buzz marketing campaign) at PromoDigital

Past

• Internship at Nielsen Online
• TV Journalist at 3 CHANNEL
• Internship at APS Agenzia Promostampa

• Internship at Radioattività
• Internship at Fucine Mute webmagazine

see less...

2 more...

Education

• Ateneo Impresa
• Università degli Studi di Trieste

Connections

170 connections

Industry

Internet

Websites

• My Blog
• My Company

Umberto Lisiero’s Summary

journalist (member of the "albo nazionale dei giornalisti pubblicisti"), copy, web editor, web master, blogger, buzz ambassador, buzz coordinator, buzz marketing addicted (BMA) group (on LinkedIn) owner/manager.

I'm co-author of "Buzz marketing nei social media, come scatenare il passaparola on-line", FaustoLupetti Editore.

Umberto Lisiero’s Specialties:

buzz/wom marketing, conversational marketing & interactive marketing;

I design and manage buzz marketing campaigns on blogs, forums & social networking sites, introducing new products and collecting feedbacks from users. I also manage word-of-mouth campaigns among a community of consumers who distribute samples and vouchers.

Umberto Lisiero’s Experience

• Brand Activator (an Account Executive that "activates" wom marketing/buzz marketing campaign)

  PromoDigital

  (Privately Held; Apparel & Fashion industry)

  January 2008 — Present (2 years 1 month)

  PromoDigital is the first Italian Buzz agency, helping Fortune 500 clients & media agencies to spread positive Word-of-Mouth around brands and products. We’re a “category killer” shop for every issues related to buzz marketing: from monitoring online reputation to product seeding and etichal "community conversation" activities. PromoDigital is an active member of WOMMA (Word of Mouth Marketing Association).
  
  Managing: Renault, Nokia, P&G, Bulgari

• Internship

  Nielsen Online

  (Privately Held; 11-50 employees; Internet industry)

  October 2007 — January 2008 (4 months)

  Marketing & Communications - Support Activities
  
  Training Center of Creative Lab (IAB Forum 2007)

• TV Journalist

  3 CHANNEL

  (Privately Held; 11-50 employees; Broadcast Media industry)

  March 2007 — April 2007 (2 months)

• Internship

  APS Agenzia Promostampa

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  September 2005 — March 2006 (7 months)

  Marketing & Communications - Support Activities

• Internship

  Radioattività

  (Privately Held; 1-10 employees; Media Production industry)

  January 2004 — June 2004 (6 months)

  Radionews

• Internship

  Fucine Mute webmagazine

  (Non-Profit; 1-10 employees; Online Media industry)

  October 2002 — March 2003 (6 months)

  Marketing & Communications - Support Activities

Umberto Lisiero’s Education

• Ateneo Impresa

  Master , Web and new Media Marketing & Communication , 2007

  Project work commissioned by Fastweb

• Università degli Studi di Trieste

  Communications Science (with a specialization in Journalism) 2000 — 2006

  Dissertation titled: "Web journalism: a comparison between on-line and traditional daily newspapers"
  (see www.giornalistaonline.net)

Additional Information

Umberto Lisiero’s Websites:

• My Blog
• My Company

Umberto Lisiero’s Interests:

Journalism and media, cinema, (indie) music, books, RPGs, digital animation, ambient media, buzz marketing & unconventional marketing...

Umberto Lisiero’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch