Alexander Montuschi

Past

Digital and CRM Manager at Vue Entertainment
European CRM Executive at lastminute.com UK
CRM Specialist at lastminute.com Italy

Web Project Manager at Mac@Work Consulting srl
Junior Project Manager at WebScience Srl (Milan, Italy)
Executive Trainee at RF|Binder Partners

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Education

MIP-Politecnico Di Milano
European School of Economics
New York University

ITIS Cobianchi

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Recommended

19 people have recommended Alexander

Connections

468 connections

Industry

Internet

Websites

Alexander Montuschi’s Summary

Enthusiastic, highly motivated and results-oriented Digital Marketing professional with diverse marketing, analytical and technical expertise.

MBA educated with over 7 years experience in the Internet industry, gained both locally and internationally, managing all aspects of the online marketing mix including Web Design, eCRM, Online Advertising, PPC, SEO, Digital PR, Social Media Marketing and Affiliate Marketing.

Dedicated and proactive individual, remaining calm under pressure and often been described by others as reliable, methodical and innovative.

A creative, analytical and hard-working manager with a practical hands-on approach, constantly looking at innovative ways to communicate with consumers, always persevering to achieve the best results.

Alexander Montuschi’s Specialties:

eCRM and Personalisation
Online/Digital Marketing and Advertising
Search Engine Marketing (SEO and PPC)
Email and Mobile Marketing
Social Media Marketing
Affiliate Marketing
Online metrics and analytics
eCommerce
Web Usability
Web Design
Viral Marketing

Alexander Montuschi’s Experience

Digital and CRM Manager

Vue Entertainment

(Privately Held; Entertainment industry)

February 2009 — October 2009 (9 months)

Major Achievements:
• Managed agency pitch and implemented a new PPC and SEO strategy that have driven online incremental revenue
• Launched a new competition platform which generated over 50.000 new subscribers within just 2 months
• Lead brand strategy, voice and engagement across major social networks including: Twitter, Facebook and YouTube

Main Responsibilities:
• Responsible for overall online sales. Planning, growing, executing and analyzing all digital marketing activities, including website management (6 million unique visits per month), Online Marketing and CRM (700.000 subscribers).
• Online communications planning and online marketing strategy based on Customer Insights and recommendations to improve customer journey
• Manage the digital marketing team and all online related agency relationships
• Internal cross promotion – utilise all platforms in the portfolio to cross promote products
• Reporting and analysis – manage internal reporting/analysis resources
European CRM Executive

lastminute.com UK

(Privately Held; Leisure, Travel & Tourism industry)

April 2007 — February 2009 (1 year 11 months)

Major achievements:
• Implemented overall CRM strategy for lastminute.com, Travelocity UK and Holidays Autos brands, increasing customer lifetime value and repeat purchase rate.
• Created the first propensity-model based campaign and rolled-out in all EU markets
• Delivered completely new CRM systems (Teradata & Accucast), quickly becoming an expert user and training other team members
• Improved CRM operations processes doubling the percentage of campaigns on time

Main Responsibilities:
• Manage CRM operations, including sign off of all European campaigns and managing a 10 million subscribers database
• Deliver pan-European projects such as special campaigns, viral competitions and loyalty programs.
• Reporting of key performance indicators (KPI) and web analytics for all EU markets
• Support and advice country teams (UK, Italy, France and Spain) to improve conversion of their campaigns and help them hit targets sharing best practices.
• Post-campaign analysis including deliverability, opening rates, CTRs, conversions and ROI for all European markets
CRM Specialist

lastminute.com Italy

(Privately Held; Leisure, Travel & Tourism industry)

November 2005 — March 2007 (1 year 5 months)

Major achievements:
• Implemented overall CRM strategy for lastminute.com, Travelocity UK and Holidays Autos brands, increasing customer lifetime value and repeat purchase rate.
• Created the first propensity-model based campaign and rolled-out in all EU markets
• Delivered completely new CRM systems (Teradata & Accucast), quickly becoming an expert user and training other team members
• Improved CRM operations processes doubling the percentage of campaigns on time

Main Responsibilities:
• Manage CRM operations, including sign off of all European campaigns and managing a 10 million subscribers database
• Deliver pan-European projects such as special campaigns, viral competitions and loyalty programs.
• Reporting of key performance indicators (KPI) and web analytics for all EU markets
• Support and advice country teams (UK, Italy, France and Spain) to improve conversion of their campaigns and help them hit targets sharing best practices.
• Post-campaign analysis including deliverability, opening rates, CTRs, conversions and ROI for all European markets
Web Project Manager

Mac@Work Consulting srl

(Public Company; Computer Hardware industry)

February 2005 — September 2005 (8 months)

Responsible for the planning and coordinating the production of web solutions that meet client business needs.
Management of a team of 2 web designers. Estimate pricing and costs. Assure quality of deliverables. Responsible for increasing the level of new business.

Main clients: Marina Massironi (marinamassironi.com), Ale & Franz (alefranz.com), HSL - Hic Sunt Leones (hicsuntleones.com), Maki Galimberti (makigalimberti.com)
Junior Project Manager

WebScience Srl (Milan, Italy)

(Internet industry)

October 2003 — February 2005 (1 year 5 months)

- Assisting the senior project manager with all aspects of the main projects and participate in the development of websites (ex. Manpower Italy).
- ECDL (European Computer Driving Licence) Italian software development

Main Clients: Pirelli & C. Real Estate (pirellire.com), Politecnico di Milano (mip.polimi.it), AICA (aicanet.it)
Executive Trainee

RF|Binder Partners

(Privately Held; Public Relations and Communications industry)

September 2002 — December 2002 (4 months)

Assisting the managing director in activities like e-Mail marketing, log analysis, web usability, web survey and digital PR. Web marketing division of Ruder Finn group.

Main clients: Hunter Douglas (hunterdouglas.com), Novartis (novartis.com)

Alexander Montuschi’s Education

MIP-Politecnico Di Milano

Executive MBA , ICT and eBusiness management , 2003 — 2005

First: eBusiness and Marketing
European School of Economics

BA (Hons) , Marketing and Communication , 1999 — 2003

Degree in Marketing and Communication validated and awarded by Nottingham Trent University.
Major: Marketing.
Dissertation: “The Cyberspace as new Agorà. The virtual communities."
New York University

Certificate , e-Business , 2001 — 2001

Major: Cyberbusiness
ITIS Cobianchi

Diploma , Information Technology , 1995 — 1999

Additional Information

Alexander Montuschi’s Websites:

Alexander Montuschi’s Interests:

internet, cyberculture, New York, Apple Computer,modern art, musical, cinema. read, Philosophy, London, Nature, nice people, economy, Photography, indian and mexican food