Monica Pisciella

Marketing, PR, Communication professional - Specialized in Wine & Food, wine writer

Location: Turin Area, Italy
Industry: Wine and Spirits

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Monica Pisciella's Overview

Past

Marketing and business development manager at consulting company
Account at Cemit /Gruppo Mondadori
Project manager for Beijing Olympic Committee at Sportsworks (Australia)

Sales and marketing at Gruppo Perlier Kelemata

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Education

Università degli Studi di Torino
Istituto Sociale

Connections

500+ connections

Independent marketing, PR and communication professional, with specialization in Wine & Food and wine tourism, including events organization and international digital PR online.

She manages contact and PR with a network of approximately 3.600 people on Twitter, +500 in Linkedin and also Instagram, Facebook, Flickr, Foursquare; she designed and currently manages the wine blog http://wineup.wordpress.com

Strongly skilled in trade talks and new business development, the designing of marketing strategies comes first, supported from stats details about internal/foreign markets and information about consumer behaviour.

Recent activities:
- #barbera2 international wine event: project manager.
Commitment Cascina Garitina, director and sponsor of the event. Visit www.barbera2.it.
- Eticavitis, organic wines e-commerce www.eticavitis.it

She directly manages the process of acquisition and management of clients, as well as in the implementation and coordination of projects, with a network of indipendent professional.

Collaboration with wine professional wine magazines, in particular Millevigne, Vignaioli Piemontesi Press.
Past at VigneVini, Sole 24 Ore Press.
Cross media project about wine, also including web radio and tv.

In her previous work experiences in private companies and communication agencies, usually held positions of responsibility in contexts requiring Marketing & Business development strategies, Communication, External relations, with particular expertise in the Wine and Tourism industry.

As a self motivated, she has a clear preference for open and dynamic environments, preferably international.
Experienced in team management.

Assertive, positive, dynamic, curious, creative, indipendent, result oriented personality.
She feels confortable with complex and courageous projects.
Intellectually restless, she believes in the importance of innovation and change as a competitive advantage.

Specialties

Digital PR, Marketing, Communication; PR, press office.
Wine and tourism marketing & communication; Sales&marketing, project management.
Main sectors: wine&food, luxury goods, tourism & leisure, cosmetics

Marketing and business development manager

consulting company

January 2007 – October 2008 (1 year 10 months)

Account

Cemit /Gruppo Mondadori

April 2006 – November 2006 (8 months)

Project manager for Beijing Olympic Committee

Sportsworks (Australia)

August 2005 – March 2006 (8 months)

Sales and marketing

Gruppo Perlier Kelemata

December 1998 – January 2004 (5 years 2 months)

Università degli Studi di Torino

Laurea quadriennale, Economia

2000 – 2004

My graduation thesis in Marketing summarized a full year of research about the comparison between marketing strategies of Australian and Italian wine producers, especially for the premium to icon/super icon segment.

I currently keep on researching into international markets and wine marketing, especially into the Asian market and consumers.

Activities and Societies: Aiesec

Istituto Sociale

Maturità classica, Liceo classico

1986 – 1991

Interests:

Sales and marketing in international markets: wine, consumer goods, cosmetics. Foreign languages and cultures: English (fluent) French (basic). Kart racings, books, theatre, fitness, music

Groups and Associations:

LINKEDIN Alumni Economia Torino AIESEC TORINO