Maurizio Goetz

Current

• Innovative Marketing Education Program Specialist at Cse- Crescendo
• Professor at IULM University
• Professor at Università Iulm

4 more...

Past

• Consultant Interactive Advertising and Digital Marketing at Virtual Strategic Marketing
• Member of the board at Italian Association of Marketing
• Senior Consultant at Inferentia DNM today FullSix

3 more...

Education

• Università Commerciale 'Luigi Bocconi'

Recommended

21 people have recommended Maurizio

Connections

500+ connections

Industry

Broadcast Media

Maurizio Goetz’s Summary

I have a broad experience in digital marketing and interactive advertising (internet, mobile, interactive digital tv).

I have developped skills in cross media advertising, user centered new marketing models and branded contents.

I teach Digital Marketing, Social Media Marketing, Digital Branding

I am working in different projects as a marketing facilitator for companies desiring to enter into the italian market


I am professor of digital marketing for tourism at Università Milano Bicocca, Web Tourism Promotion at Università IULM, and Digital Branding at Università IULM
My strong ponts are:
new marketing models (R&D
advertising formats for digital tv (all platforms)
social media marketing
digital branding
web promotion for the tourism industry
digital territorial marketing
online destination branding
unconventional markting tools management
customer experience management
audience relationship management

I'm focused on branded contents, product placement, embedded advertising, integrated marketing communication

You are welcome to visit my new weblog
http://marketingusabile.blogspot.com

Organizzo progetti ad hoc di formazione aziendale e collaboro con diversi enti di formazione privati e pubblici

Ho una vasta esperienza nell'organizzazione di conferenze, workshop e seminari sulle tematiche legate al digital business.

Ho sviluppato un'expertise relativi alla progettazione di contenuti di marketing per le diverse piattaforme digitali

Svolgo consulenza sui nuovi modelli dell'advertising multicanale e multimodale e sui branded contents e più in generale sulle strategie di media building.

Maurizio Goetz’s Specialties:

Interactive advertising, Itv Advertising, Internet Marketing, Digital Marketing, Digital Branding, Customer Experience Management, Digital Television, Dtt, Mobile marketing, Advertising, Audience Relationship Management, Social Media Marketing, Enterprise Generated Content, Knowledge Governance.

Additional Information

Maurizio Goetz’s Interests:

audience relationship management, interactive advertising, cross media communication, brand management, digital branding, web marketing, internet marketing, crm, customer experience management, mobile marketing, mobile advertising, media planning, interactive formats, digital tv, itv, broadband tv, iptv, alternative branding, direct response, education, advertising, digital contents, branded contents, teaching, baroque music, jazz, funk, soul, exotic food, networking, lateral thinking, futurology, memetics, cross cultural exchanges, hybridation, south african sculptures, salvador dalì, gourmet, virtual communities,

Maurizio Goetz’s Groups:

Interacta Italian Association for Interactive Communication, AISM Italian Association of Marketing,

•    PMIConsultingSIG
•    Worldwide Management Consultants (23,000+ members)
•    Innovation People Expert Innovators Creative Network
•    Online marketing
•    Web 2.0
•    eMarketing Association Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    My Plaxo
•    Associazione Professionisti del Turismo - ProTurismo - www.Pro-Turismo.it
•    SocialMediaForum
•    Web2.0
•    AlumniBocconi
•    Comunitazione
•    Tweeple
•    "friendfeed" friends
•    Marketing Consultants
•    Social Media Marketing Group
•    The Official Toastmasters International Members Group
•    Social Media Advertisers (socialAdv.com)
•    Marketing & Communication Network
•    Italian Social Media
•    Future Trends
•    Social Media Marketing Intelligence
•    Future Social Media
•    LinkedItaly - Anagrafe Italiani
•    Club dei Media Sociali
•    DigitalMarketingLab
•    NUVOLE DIGITALI 3.0
•    venice sessions
•    Social Media Marketing | Italia
•    Il mondo del turismo
•    Turismo 2.0 e Innovazione
•    Ninja Marketing
•    Lombard[in]a
•    Travel 2.0 Italia
•    MyMarketing.Net
•    Eventi web in Italia
•    Creatività e Innovazione
•    Turismo, innovazione & Business
•    Online Advertising Italy
•    BizTravel Forum @ Italian Business Travel Community
•    Visit Italy
•    Mobile@Tourism
•    Real Time Marketing
•    FORUM DELLA COMUNICAZIONE DIGITALE
•    Intelligent Social Media

Maurizio Goetz’s Honors:

Member of the Jury Panel Interactive Key Award 2004

Organizer of the International Conference of Digital Terrestrial Television December 2004 - Rome - The Economist Conferences

Organizer of the International Conference of Digital Televisions, June, 2005 - Milan, Broadband Week - www.broadbandweek.it

Special Award for the best T-commerce campaign with Ied, Istituto Europeo di Design at the I-spot contest www.ispot.rai.it for Alcatel Sound Machine, Milan, July 2005

Special Award for the best interactive advertising campaign projected by a school of communication, with Ied, Istituto Europeo di Design, at the I-spot contest www.ispot.rai.it, you create we assemble, for Nike, Milan, July 2005

Maurizio Goetz’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch