Marcello Zeppa

Current

Owner at Brand Equity

Past

advertising director at BIESSE Group
Agency Contact Director at Euro - RSCG
Account director at Lintas

2 more...

Education

Università Commerciale 'Luigi Bocconi'
Liceo Classico “Alessandro Manzoni” Milano

Recommended

4 people have recommended Marcello

Connections

117 connections

Industry

Management Consulting

Websites

Marcello Zeppa’s Summary

I developed over 25 years of experience mainly in International Advertising Agencies as an account, achieving the charge of Contact Director, and - later – as a marketing consultant.
I was responsible for communication budget for FMCG and durable goods, dealing with international guidelines and strategies, co - coordinating local and international task forces, supported in these tasks by my strong aiming to results and problem - solving

Marcello Zeppa’s Specialties:

Marketing and advertising Planning - Marketing and IT integration solutions - Competitive analysis - brand research - brand poistioning and repositioning - innovation in marketing

Marcello Zeppa’s Education

Università Commerciale 'Luigi Bocconi'

Laurea Magistrale , Economics , 1975 — 1980
Liceo Classico “Alessandro Manzoni” Milano

Maturità , Literature , 1969 — 1974

Additional Information

Marcello Zeppa’s Websites:

Marcello Zeppa’s Interests:

management training, communication, strategic marketing planning,international travel, audience relationship management, interactive advertising, cross media communication, brand management, digital branding, web marketing, internet marketing, crm, customer experience management, mobile marketing, mobile advertising, alternative branding, direct response, education, advertising, digital contents, branded contents, teaching, networking, lateral thinking, virtual communities, race sailing and cruising, skiing, reading novels, jazz, funk, playing jazz saxophone,