Luca Colombo

Current

• Consumer & Online Marketing Officer at Microsoft

Past

• Marketing Director (MSN & Windows Live) at Microsoft
• Sales Director (Microsoft Advertising) at Microsoft
• Business Development Manager (MSN) at Microsoft

• Account Executive (MSN) at Microsoft
• Business Development Manager at Mondadori Informatica

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Education

• Politecnico of Milan

Recommended

5 people have recommended Luca

Connections

238 connections

Industry

Online Media

Luca Colombo’s Summary

Passionate of technology and online media, constantly looking for new business opportunities and challenges. Breadth and deep knowledge of online advertising market and digital marketing focused on consumer audiences.
Solid understanding of Retail and Telco markets as key sales channels for consumer electronics products onboarding Windows and Windows Mobile operating systems.
Strong believer of customer satisfaction as one of key success factors for business.

Luca Colombo’s Experience

• Consumer & Online Marketing Officer

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  September 2008 — Present (1 year 5 months)

  Chief Marketing Officer for the consumer business in the italian subsidiary. Head the marketing team in ensuring an effective, accessible, and integrated GTM for consumers across PC, Online, and Live services.
  • Lead at subsidiary level demand generation activities for consumer software and online services: Windows, Windows Mobile and Online Service (Windows Live, MSN, BING)
  • Drive Revenue and Contribution Margins targets attainments for Consumer & Online Italy BU
  • Lead the integrated consumer marketing plan for subsidiary leveraging retail, online, and partner channels including the consumer Marcom and PR plan for the subsidiary
  • Work with OEM, Retail and Telco to drive performance of channel partnerships
  • Manage trade-offs across acquisition, engagement, and perception campaigns to drive profitable growth in numbers of units/users, number of services/ SKUs per unit/user, and depth of engagement with users
  • Drive the marketing planning rhythm for the subsidiary, including annual planning and quarterly execution rhythm for consumer marketing seasons in conjunction with channel groups
  • Own the all-up consumer marketing budget and allocate against key initiatives and priorities for both direct to customer and through channel partners

• Marketing Director (MSN & Windows Live)

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  November 2006 — August 2008 (1 year 10 months)

  • Lead cross subsidiary strategy, planning, marketing budget allocation and end-to-end execution
  • Gain market share and increase brand loyalty
  • Drive the growth agenda for the country to identify market opportunities and gain agreement on re-sourcing those opportunities
  • Responsible for revenue and P&L performance
  • Orchestrate and chair key operations like business performance management, budgeting, business reviews, resource allocations and drive business processes
  • Responsible for building a world-class marketing organizational capability locally, and for partnering closely with the Microsoft Corporation and regional marketing teams

• Sales Director (Microsoft Advertising)

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  July 2002 — October 2006 (4 years 4 months)

  • Deliver the agreed quarterly and annual revenue and yield targets for the market
  • Drive up customer (partner) satisfaction in the market: build a solid and proficient relationship with top direct customers and main Italian media agencies
  • Provide revenue forecasts to the Regional Sales Director / Country Manager within required accuracy targets and actively monitor and manage the sales pipeline within the team
  • Develop and execute Sales and Trade Marketing strategy in line with worldwide guidelines
  • People management
  • Develop business cases for investment decisions for submission and negotiation with the Regional Sales Director / Country Manager

• Business Development Manager (MSN)

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  April 2001 — June 2002 (1 year 3 months)

  • Responsible for MSN business development revenue target Analyze and identify revenue opportunities based on local trends and/or leveraging on MSN International best practices
  • Partner with local players and execute MSN Italy business development strategy
  • People management
  • Plan, implement and launch of new MSN products defining monetization strategy

• Account Executive (MSN)

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  January 2000 — March 2001 (1 year 3 months)

  • Reach individual revenue target
  • Expand MSN Italy customer base
  • Account management of assigned portfolio: direct customers (Retail sector) and media agencies
  • Reach customer satisfaction and customer retention targets

• Business Development Manager

  Mondadori Informatica

  (Privately Held; 1001-5000 employees; MN; Information Technology and Services industry)

  September 1995 — December 1999 (4 years 4 months)

  • Identify new revenue opportunities developing related business plans
  • Acquisition/hiring of resources needed for new projects, products and services
  • Account Management of Strategic Partners: Microsoft, Compaq and Cisco

Luca Colombo’s Education

• Politecnico of Milan

  Engineering , IT and Management Systems , September 1989 — September 1994