Francesco Federico

Francesco Federico

Head of Global CRM and Social Media at Acer

Milan Area, Italy
Consulenza manageriale

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Panoramica di Francesco Federico

  • Head of Digital CRM and Top Up Marketing presso Vodafone
  • Senior Product Manager presso Vodafone
  • Senior Product Manager presso Vodafone
  • Partner presso Digital Natives
  • Founding Partner, Business Development presso Internet Startups
  • Analytics Expert presso Mediasafe s.r.l.

500+ collegamenti

Riepilogo di Francesco Federico

International marketing executive with a strong self-starter entrepreneurial background and an outstanding track record of success in global business development and award-winning management of multi-million businesses on digital channels.

I have 8+ years of hands-on experience in multi-channel marketing, digital CRM, e-commerce and social media marketing.

Always interested in deep diving into core business success drivers, I closely worked on co-marketing initiatives with key partners, setup affiliation and advertising campaigns as well as rolled out large scale multichannel contests and sweepstakes.

As corporate manager I have led several business transformation projects worldwide, thus developing a great attitude towards bringing innovation even in complex environments and working among different cultures leading multi-disciplinary teams.

Widely regarded as a motivational and inspirational leader with outstanding communication, negotiation and public speaking skills.

CONTACT | +39 346 8060383 | +41 786 432 453 | francesco [at]

Esperienza di Francesco Federico

Head of Digital CRM and Top Up Marketing


20122013 (1 year) Milan Area, Italy

Senior Product Manager


20112012 (1 year) London, United Kingdom

Senior Product Manager


20092011 (2 years) Milan Area, Italy


Digital Natives

20072009 (2 years) Milano

Founding Partner, Business Development

Internet Startups

20062009 (3 years) Milan and London

Analytics Expert

Mediasafe s.r.l.

20052006 (1 year) Milano

Formazione di Francesco Federico

Business School Il Sole 24 Ore


Lingue conosciute da Francesco Federico

  • Italian

    (Native or bilingual proficiency)
  • English

    (Full professional proficiency)
  • French

    (Professional working proficiency)
  • German

    (Limited working proficiency)
  • Spanish

    (Limited working proficiency)

Pubblicazioni di Francesco Federico

  • AWS Case Study: Vodafone Italy

    • Amazon
    • 2013

    My team brought significant innovation to the way top-up fulfilment was performed in Vodafone Italy, leveraging a complex mash up of Amazon AWS cloud services together with a tailored software design performed by Reply. The project was a complete success both in terms of time to market and product performance, thus was quoted among Amazon AWS success stories.

  • Internet & Export: il Ruolo del Digital nell'Internazionalizzazione delle PMI Italiane

    • Doxa Digital for Google Italy
    • October 2, 2013

    The essay explores the role played by digitalisation of Italian SMEs and the ability to successfully export abroad their products and services. We also deepened the role of policy makers as well as private and public stakeholders, outlining a series of recommendations to actively help Google Italy in spreading digital advertising and general digital adoption across SMEs.

Competenze ed esperienze di Francesco Federico

  1. Mobile Applications
  2. Marketing Strategy
  3. Product Management
  4. Digital Project Management
  5. Entrepreneurship
  6. Business Development
  7. Management
  8. Social Media Marketing
  9. Digital Marketing
  10. Web Analytics
  11. Business Intelligence
  12. Customer Experience
  13. Team Leadership
  14. Business Strategy
  15. Change Management
  16. Market Analysis
  17. Online Advertising
  18. SEM
  19. Strategy
  20. Creative Problem Solving
  21. Innovation Management
  22. Segmentation
  23. Crisis Management
  24. People Development
  25. Big Data
  26. CRM
  27. P&L Budget Management
  28. SEO
  29. Telco
  30. Automotive
  31. Competitive Analysis
  32. Luxury
  33. Travel Management
  34. Hotel Asset Management
  35. E-commerce
  36. Strategic Partnerships
  37. Mobile Devices
  38. Start-ups
  39. Telecommunications
  40. Online Marketing

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