LinkedInFrancesco Federico

Francesco Federico

Global Digital Marketing Director at Acer

Milan Area, Italy
Consumer Electronics
  1. Acer,
  2. Vodafone,
  3. Digital Natives
  1. IE Business School
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IE Business School

IE Business School

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International marketing executive with a strong self-starter entrepreneurial background and an outstanding track record of success in global business development and award-winning management of multi-million businesses on digital channels.

I have 9+ years of hands-on experience in multi-channel marketing, digital CRM, e-commerce and social media marketing executed across the Americas, Europe and Asia working both from global HQ and in local operating companies.

Always interested in deep diving into the core of business success drivers, I closely worked on co-marketing initiatives with key partners, setup affiliation and advertising campaigns as well as rolled out large scale multichannel contests and sweepstakes.

As corporate manager I have led several business transformation projects worldwide, thus developing a great attitude towards bringing innovation even in complex environments and working among different cultures leading multi-disciplinary teams.

Widely regarded as a motivational and inspirational leader with outstanding communication, negotiation and public speaking skills. I regularly take part in key industry conferences as speaker.


Head of Global CRM and Social Media

(11 months)Lugano, Switzerland

Head of Digital CRM and Top Up Marketing

(1 year)Milan Area, Italy

Senior Product Manager

(1 year)London, United Kingdom

Senior Product Manager

(2 years)Milan Area, Italy


Digital Natives
(2 years)Milano

Founding Partner, Business Development

Internet Startups
(3 years)Milan and London

Analytics Expert

Mediasafe s.r.l.
(1 year)Milano


IE Business School


Business School Il Sole 24 Ore



  1. Italian

    Native or bilingual proficiency
  2. English

    Native or bilingual proficiency
  3. French

    Professional working proficiency
  4. German

    Limited working proficiency
  5. Spanish

    Limited working proficiency


AWS Case Study: Vodafone Italy(Link)


My team brought significant innovation to the way top-up fulfilment was performed in Vodafone Italy, leveraging a complex mash up of Amazon AWS cloud services together with a tailored software design performed by Reply. The project was a complete success both in terms of time to market and product performance, thus was quoted among Amazon AWS success stories.

Internet & Export: il Ruolo del Digital nell'Internazionalizzazione delle PMI Italiane(Link)

Doxa Digital for Google Italy
October 2013

The essay explores the role played by digitalisation of Italian SMEs and the ability to successfully export abroad their products and services. We also deepened the role of policy makers as well as private and public stakeholders, outlining a series of recommendations to actively help Google Italy in spreading digital advertising and general digital adoption across SMEs.



  • Mobile Applications
  • Marketing Strategy
  • Product Management
  • Digital Project...
  • Entrepreneurship
  • Business Development
  • Management
  • Social Media Marketing
  • Digital Marketing
  • Web Analytics
  • Business Intelligence
  • Customer Experience
  • Team Leadership
  • Business Strategy
  • Change Management
  • Market Analysis
  • Online Advertising
  • SEM
  • Strategy
  • Creative Problem Solving
  • Innovation Management
  • Segmentation
  • Crisis Management
  • People Development
  • Big Data
  • CRM
  • P&L Budget Management
  • SEO
  • Telco
  • Automotive
  • Competitive Analysis
  • Luxury
  • Travel Management
  • Hotel Asset Management
  • E-commerce
  • Strategic Partnerships
  • Mobile Devices
  • Start-ups
  • Telecommunications
  • Online Marketing
  • Marketing
  • See 26+  See less

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