Business School Il Sole 24 Ore
Global Digital Marketing Director at Acer
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International marketing executive with a strong self-starter entrepreneurial background and an outstanding track record of success in global business development and award-winning management of multi-million businesses on digital channels.
I have 9+ years of hands-on experience in multi-channel marketing, digital CRM, e-commerce and social media marketing.
Always interested in deep diving into the core of business success drivers, I closely worked on co-marketing initiatives with key partners, setup affiliation and advertising campaigns as well as rolled out large scale multichannel contests and sweepstakes.
As corporate manager I have led several business transformation projects worldwide, thus developing a great attitude towards bringing innovation even in complex environments and working among different cultures leading multi-disciplinary teams.
Widely regarded as a motivational and inspirational leader with outstanding communication, negotiation and public speaking skills. I regularly take part in key industry conferences as speaker.
CONTACT INFO | +39 3468060383 | +41 786432453 | francesco [at] francescofederico.net
My team brought significant innovation to the way top-up fulfilment was performed in Vodafone Italy, leveraging a complex mash up of Amazon AWS cloud services together with a tailored software design performed by Reply. The project was a complete success both in terms of time to market and product performance, thus was quoted among Amazon AWS success stories.
The essay explores the role played by digitalisation of Italian SMEs and the ability to successfully export abroad their products and services. We also deepened the role of policy makers as well as private and public stakeholders, outlining a series of recommendations to actively help Google Italy in spreading digital advertising and general digital adoption across SMEs.
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