
Head of Social at GroupM
Milan Area, Italy

Head of Social at GroupM
Milan Area, Italy
(Public Company; WPPGY; Marketing and Advertising industry)
November 2009 — Present (2 months)
(Privately Held; Marketing and Advertising industry)
November 2006 — October 2009 (3 years )
I was in charge of the new business development and also responsible of the client service by leading the account management team and supervising the offering and upselling process.
(Marketing and Advertising industry)
October 2005 — October 2006 (1 year 1 month)
My primary role was to develop new business opportunities in the search engine marketing field and to established in the Italian market strong and durable relationships with 3rd Party, especially with medium-large digital marketing companies. My competencies also regarded client management activities for the top agency’s customers.
(Privately Held; Internet industry)
April 2004 — September 2005 (1 year 6 months)
At O-one I had an overview on the launch of the business unit focused on the online advertising activities of the agency and I managed the digital stretegies for the key customers of the company. I also developed new business opportunities acquiring some of the key clients of the agency.
(Marketing and Advertising industry)
May 2003 — March 2004 (11 months)
I participated to the definition of the positioning of the brand indicizzAzione.it (search engine marketing services) and to the commercial strategies for the business development of direct and indirect sale channels.
(Marketing and Advertising industry)
May 2001 — May 2003 (2 years 1 month)
I participated to the conception of the business idea of the company, to the drawing up of the business plan and its implementation. I was in charge of the new business activities and management of the key clients.
(Publishing industry)
March 2000 — May 2001 (1 year 3 months)
(Privately Held; Publishing industry)
October 1998 — May 1999 (8 months)
(Marketing and Advertising industry)
1992 — 1994 (2 years )
comunicazioni visive 1987 — 1992
Modern Literature