Raffaele Coruzzi

Current

Web Marketing Manager at UNICEF Italia
Member of Promoting Committee at Leader2Leader - Partner of Euclid Network, third sector leaders
Web fundraising & Online Communication Teacher at ASVI - Agenzia per lo Sviluppo del non profit

Consultant at Non-profit and profit organisations

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Past

Web Manager and Web Marketing Manager at Save the Children Italy
Main publications at Save the Children Italy
Children and New Technologies at Save the Children Italy

Product Manager at Several web agencies (consultant) (Self-employed)

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Education

Università degli Studi di Genova

Recommended

4 people have recommended Raffaele

Connections

249 connections

Industry

Non-Profit Organization Management

Raffaele Coruzzi’s Summary

Web Marketing Manager in non profit organisations, strategy definition and implementation, through activities based on Web, events, direct e-marketing, SEO/SEM, viral and relationship marketing, social network, online adv, RSS, blog.
Fundraising is relationship, not marketing as such.

Consultant in web strategy definition in non-profit and profit organisations.

Raffaele Coruzzi’s Experience

Web Marketing Manager

UNICEF Italia

(Non-Profit; 10,001 or more employees; Non-Profit Organization Management industry)

July 2007 — Present (2 years 6 months)

Online fundraising: strategy definition and implementation.
National and International market research and analysis, definition and execution of web marketing programs: activities based on Web, events, direct e-marketing, viral and relationship marketing, social network, online adv, RSS, blog.
Member of Promoting Committee

Leader2Leader - Partner of Euclid Network, third sector leaders

(Non-Profit Organization Management industry)

June 2007 — Present (2 years 7 months)
Web fundraising & Online Communication Teacher

ASVI - Agenzia per lo Sviluppo del non profit

(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

October 2006 — Present (3 years 3 months)

ASVI Master:
- Member of teachers board, in charge of training modules on Web Fundraising and Online Communication
- Member of the Master in Fundraising's steering committee.
Consultant

Non-profit and profit organisations

(Non-Profit; 51-200 employees; Fund-Raising industry)

January 2001 — Present (9 years )

Consultant in web strategy definition in profit and non profit organisations, web positioning, management of reputation on the Internet, brand strengthening, web business development, web site traffic growth, SEM.

Tag: facilitation lend an ear consulting strategy passion effectiveness competence proposal suggestion freshness answer professionalism
Web Manager and Web Marketing Manager

Save the Children Italy

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

June 2002 — June 2007 (5 years 1 month)

Responsible for Web Communication and Web Marketing for Save the Children Italia (International Non Governmental Organization): development and increase of digital fundraising digitale, development of online communications, definition and execution of visibility encrease strategies.

Definition and management of Search Engine Marketing Campaigns, traditional and nontraditional online advertising, utilization of new channel of promotion: buzz, member get member, viral marketing, social networks, blog, feed and RSS.

Coordination and Management of Save the Children Italy website: www.savethechildren.it

Conception, development, strengthening of Online Campaigns:

Save the Children Worldwide Campaign "Rewrite the Future".
Italy: www.savetehchildrenchildren.it/riscriviamoilfuturo

Others: www.ti6connesso.it, www.easy4.it (Raising awareness about children safe use of Internet, phones and new technologies)
Main publications

Save the Children Italy

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

February 2002 — June 2007 (5 years 5 months)

"Minori nella rete
Terzo Rapporto di Stop-It sulla Pedo-pornografia online"
Save the Children, Marzo 2006

"Position Paper regarding online images of sexual abuse and other Internet-related sexual exploitation of Children"
Save the Children Europe Group, Ottobre 2005

"Pedo-pornografia: chi sono le vittime e quali i rischi su Internet?"
Il rapporto contiene le trascrizioni della Conferenza internazionale "Pedo-pornografia: chi sono le vittime e quali i rischi su Internet?" (Maggio 2004).
Save the Children, Novembre 2004

"Nella Rete. Un anno di lotta alla pedo-pornografia on line"
Save the Children, Novembre 2003

Come advisor, research team altre forme di collaborazione:
"Kiddanet, empowering children on a safer internet"
Save the Children, Maggio 2004

"Codice di Autoregolamentazione Internet e Minori"
(Self regulation code “Internet and Children”)
Ministero delle Comunicazioni
Commissione per l’assetto del sistema radiotelevisivo
Anno 2004
Children and New Technologies

Save the Children Italy

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

February 2002 — July 2006 (4 years 6 months)

Policies, advocacy and lobby, position papers.
Member of Inhope work groups and Italian Commitee “Internet and Children” at Communications Ministry.
Member of the board contrasting child pornography on the web (at Communications Ministry. Participants: public and private sector key actors)

Expertise about Children Online Safety and contrast online child abuse:
www.ti6connesso.it
www.easy4.it
www.stop-it.org (First Italian Hotline to contrast child pornography in Italy)
Product Manager
Several web agencies (consultant) (Self-employed)

(Self-Employed; 201-500 employees; Internet industry)

April 1998 — January 2002 (3 years 10 months)

Responsible for web sites applications: planning and design, development

Additional Information

Raffaele Coruzzi’s Interests:

Personal blog: www.coruzzi.net Web Marketing, Internet (più) sicuro, Non-Profit Fund Raising, Ad, tendenze, Motori di ricerca, blog, Mobile, opensource, Creative Commons Musician: two albums for BMG records in the early 90’s