Web Sales Manager at Enel Energia SpA
Rome Area, Italy
- Current
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- Web Sales Manager at Enel Energia S.p.A.
- Past
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- E-Commerce Manager at Ferrari S.p.A.
- Web Manager & E-Commerce producer at Benetton Spa
- IT Consultant at Sentinel Precision Industries s.r.l.
- Education
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- Università degli Studi della Tuscia
- Liceo Scientifico Statale "Ignazio Vian"
- Recommended
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8 people have recommended Andrea - Connections
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213
connections
- Industry
- Utilities
- Websites
Andrea Casano’s Summary
I have developed my professional skills grounding on robust technological knowledge, business understanding and an outstanding business ownership, exploited in my key assigments, E-Commerce Manager in Ferrari S.p.A. and Web Sales Manager in Enel Energia S.p.A.
My professional goal is to provide a reliable and sustainable strategy supported by excellent operative skills for online Retailing business.
My 8 years experience in Ferrari resulted in a strong knowledge of Automotive and Luxury markets and related consumer attitude and needs.
Andrea Casano’s Specialties:
• Online and offline retailing
• Trade marketing & Commercial planning and execution
• Luxury and Automotive markets
• Merchandising & Licensing in Automotive, F1 & Sports
• Web marketing & online community management
• Global business understanding
Andrea Casano’s Experience
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Web Sales Manager
Enel Energia S.p.A.
(Utilities industry)
November 2009 — Present (3 months)
- Work in complete autonomy
- Campaign Management
- Budget Responsibility
- Planning, developing, directing the marketing efforts for the Enel Energia Offers/Products
- Supporting the Strategic Marketing Division in bringing new offers/products on web -
E-Commerce Manager
Ferrari S.p.A.
(Privately Held; Automotive industry)
April 2001 — October 2009 (8 years 7 months)
E-Commerce Manager & online strategic partnerships (May 2006 - now)
- Planning, developing, directing the marketing efforts for the Ferrari Spa branded products on the Internet.
- Commercial negotiation with suppliers, licensees and sponsors
- International development and partnership responsible (AMAZON, NICONICO)
- P&L responsibility
- Development of ecommerce from 1mln to 12mln.
TEAM MANAGED: 4 people plus contractors
New business development (July 2004 - April 2006)
- Scouting
- Market analysis and new opportunities
- New business models – Cost2serve to Business Participation
TEAM MANAGED: 3 people
Retail business analysis and strategic development (October 2003- June 2004)
- Budget analysis
- Retail analysis, cost and margin
- Strategic development in New Media channels
TEAM MANAGED: 3 people
Retail Purchase & logistic manager for Retailing & Licensing business (July 2002- September 2003)
- Business analysis for Retail and Supply Chain systems:
1) E-Commerce
2) Back Office
3) Warehouse
- Merchandise purchasing for E-Commerce Channel
- Warehouse management
TEAM MANAGED: 2 people
Retail & Licensing assistant manager (April 2001- June 2002)
- Web production
- Purchasing
- Product management
TEAM MANAGED: 1 people -
Web Manager & E-Commerce producer
Benetton Spa
(Privately Held; Apparel & Fashion industry)
2000 — 2001 (1 year )
July 2000 – April 2001 (10 months)
- Developing E-Commerce Channel
- Increasing the customer experience
- Managing contents
- Connecting Web CRM and Retail Channel -
IT Consultant
Sentinel Precision Industries s.r.l.
(Mechanical or Industrial Engineering industry)
May 1998 — July 2000 (2 years 3 months)
- Interface between ownership, engeneering, vendors
- Purchasing materials
- Preparing sales budgets
May 1998 – February 1999 (9 months)
- Implement the CAD/CAE/CAM technology for CNCs
- Hiring Technicians, developing courses
Andrea Casano’s Education
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Università degli Studi della Tuscia
Business Administration , Economics , 1991 — 1998
Deegre Thesis Title: "Il commercio elettronico in Italia: prospettive di sviluppo" - "E-commerce status in Italy: development prospects"
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Liceo Scientifico Statale "Ignazio Vian"
Additional Information
Andrea Casano’s Websites:
Andrea Casano’s Interests:
Technology, internet, new media, reading, travel.
