Alessandra Alari

Current

Industry Manager Travel at Google

Past

Key Account Manager Travel at Google
Account Manager Travel at Google
Head of Publisher Services at TradeDoubler

Acquisition Marketing Manager Italy at Opodo
Online Marketing Specialist Italy at Opodo
Consultant at TradeDoubler
Project Manager at Marketing Multimedia

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Education

SDA Bocconi
Università degli Studi di Milano

Recommended

9 people have recommended Alessandra

Connections

500+ connections

Industry

Internet

Alessandra Alari’s Summary

Excellent knowledge of all online marketing activities : online campaigns, email marketing, online partnership, search engine marketing and search engine opimization, affiliation programs & performance based marketing.
Excellent knowledge of tracking platforms as TradeDoubler, Zanox, DoubleClick, Omniture SiteCatalyst and of Web Analytics programs as Omniture SiteCatalyst and Google Analytics.
Excellent project management skills related to web sites and web based application development (e-commerce platform, B2B and B2C sites, databases etc..): digital brand identity, communication strategy, web usability and analysis of technical functionalities.
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I am able to build up strong relationship with clients, partners and colleagues.
I am a curious, motivated and dinamyc person but I am also able to be calm under pressure.

Alessandra Alari’s Specialties:

Main focus on Travel industry.

Alessandra Alari’s Experience

Industry Manager Travel

Google

(Public Company; GOOG; Internet industry)

July 2009 — Present (6 months)
Key Account Manager Travel

Google

(Public Company; GOOG; Internet industry)

January 2009 — June 2009 (6 months)
Account Manager Travel

Google

(Public Company; GOOG; Internet industry)

May 2007 — December 2008 (1 year 8 months)
Head of Publisher Services

TradeDoubler

(Public Company; 201-500 employees; Marketing and Advertising industry)

March 2007 — April 2007 (2 months)
Acquisition Marketing Manager Italy

Opodo

(Privately Held; 501-1000 employees; Leisure, Travel & Tourism industry)

July 2006 — March 2007 (9 months)
Online Marketing Specialist Italy

Opodo

(Privately Held; 501-1000 employees; Leisure, Travel & Tourism industry)

January 2006 — June 2006 (6 months)
Consultant

TradeDoubler

(Public Company; 201-500 employees; TD; Internet industry)

September 2004 — December 2005 (1 year 4 months)
Project Manager

Marketing Multimedia

(Internet industry)

September 2000 — September 2004 (4 years 1 month)

Alessandra Alari’s Education

SDA Bocconi

Master in Economics and Management of Cultural Goods 1999 — 2000
Università degli Studi di Milano

Philosophy , Logic and Philosophy of Science , 1992 — 1999

Dissertation on Philosophy of Language.
Thesis title: Proper names and fictional entities.
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